Showing in the National Museum of Art in Sweden at age 20 was an early accomplishment. Spending many years in advertising as an Art Director and Creative Director gave me daily creative work experience. My Scandinavian approach was always to clean up and make the work as minimal as possible. Clients would ask to put in more and more stuff. I believed that my job was to take out as much clutter as possible. Because of that, I won more than 300 industry awards for my effective work. That has lead quite naturally to what I’m doing now; Abstract, Minimal and process-based.